GTM That Gets Startups Funded

GTMSF helps founder-led startups design and execute repeatable go-to-market (GTM) systems that accelerate revenue growth and build investor-grade proof.

Work With Us

Positioning & Pricing

Demand & Pipeline

Sales & Conversion

HOW GTMSF WORKS
Revenue Growth Repeatable GTM Investor-Grade Proof

Partnerships & Channels

CRM & Revenue Data

Forecasting & Proof

Kane Russell, founder of GTMSF
Kane Russell Founder & Managing Partner
25+ years startup operating experience $430M+ funding outcomes with founder-led teams
Forerunner Lux Capital Sequoia Theory Ventures Uncork Capital + others

Challenge

More activity is not the answer

Customers and investors respond to proof, story, pipeline, and disciplined execution.

75% VC-backed startups fail Harvard Business School
15% Seed startups reach Series A Carta

What startups get with GTMSF

Not more activity Repeatable revenue
Not another tool stack Focused sales pipeline
Not generic AI output Experienced GTM judgment
Not a generalist agency Proven execution and scale

Approach

Reach each revenue milestone faster

By diagnosing GTM gaps and prioritizing the right actions, GTMSF helps startups grow revenue faster and create more customer value backed by spreadsheet proof.

See Approach

Engagements

3 mo Clarity Refine ideal customer profile and pitch to create a low-friction path to revenue and proof.
6 mo Traction Build content, evidence, and revenue momentum with the highest-value customer segment.
12 mo Conviction Combine validated metrics, narrative, and forecasting into a repeatable GTM system customers buy and investors back.
  1. Story + pain
  2. Outreach + meetings
  3. Early signals
  4. Customer proof
  5. Efficient sales
  6. Channel expansion
  7. Self-funded leverage

Projects

Build revenue for the AI era

Pattern recognition comes from decades spent creating repeatable demand and revenue with founder-led startups across AI, software-as-a-service (SaaS), and neurotechnology.

+
+
+
=
See Projects
Koah AI Monetization

175M+ queries · 35M+ ad impressions · $25M+ funding

Built advertiser demand and AI-app partnerships for native ads inside generative AI.

Forerunner · South Park Commons · Theory Ventures

Flexpress AI-Enhanced CMS

75+ domains · 500M+ monthly web requests · $10M+ funding

Proved scalable demand for AI-enabled web infrastructure by driving audience growth, content distribution, and multichannel monetization.

BDev Ventures · North Equity

+ more

References

Grow faster with people who know startups

Accelerate progress with practical advice and rapid execution from GTMSF's network of founders, engineers, and operators who have lived startup work up close.

See References

Founder + Startup Network

Kane Russell, GTMSF Founder and Managing Partner

Kane Russell

Founder and Managing Partner

25+ years building startup GTM

Founders
Pressure-test strategy
Engineers
Validate technical choices
Operators
Build GTM systems
Specialists
Execute at startup speed

About

Turn GTM process into a product

Founder Kane Russell and the GTMSF team love getting startups on the "same brain," because "same page" alignment is not good enough.

About GTMSF
hard worker problem solving high standards great mentor smart contributions excel intercultural and interpersonal skills great ideas and recommendations positive outlook tackled new challenges with confidence very useful research very clear specifications handoff goes smooth strong attention to detail excellent collaborator collaborative, detail-oriented, and hard-working embodies the concept of a player coach complete self-starter tremendously well-respected hardest working person I know very professional and responsive surpassed our expectations on each project

Frequently Asked Questions

How does GTMSF work with startups?

GTMSF diagnoses the gaps holding back revenue and prioritizes the highest-value actions toward revenue and proof. Work can span content and messaging for creating demand, process and data for converting sales, and positioning and packaging for partnerships and investment. The goal is a repeatable system for generating leads, sales, revenue, traffic, referrals, and deals.

How is GTMSF different from a consulting practice or agency?

GTMSF combines senior GTM judgment, practical advice, and hands-on execution alongside the startup team. AI systems and vetted specialists are brought in when they improve speed or quality, helping startups reach revenue and investment milestones sooner.

Which startups are the best fit for GTMSF?

Founder-led startups from pre-revenue through early scale, especially teams with complex products that need a clearer story, stronger demand, better sales execution, and credible proof for customers and investors.

Build revenue you can prove

Turn spend, pipeline, and customer proof into a revenue system that wins customers and earns investor backing.

Work With Us