Work on GTM Challenges That Matter Most

GTMSF helps founders diagnose GTM constraints blocking revenue growth, then turns strategy, execution, and investor narrative into a scoped path forward.

Work With Us
HOW GTMSF WORKS
Revenue Growth Repeatable GTM Investor-Grade Proof
25+ years
Startup operating experience
$430M+
Funding outcomes with founders
Stages
Pre-seed · Seed · Series A · Series B+
Domains
AI · SaaS · Neurotechnology · Marketplaces
Kane Russell, founder of GTMSF
Kane Russell Founder & Managing Partner
25+ years startup operating experience $430M+ funding outcomes with founder-led teams

How Startups Work With GTMSF

Reach the next revenue milestone faster

Choose the right engagement, then move faster toward revenue growth and investor-grade proof.

  1. Story + pain
  2. Outreach + meetings
  3. Early signals
  4. Customer proof
  5. Efficient sales
  6. Channel expansion
  7. Self-funded leverage

GTMSF Engagements

Stage: Pre-Revenue · First $1M
Repeatable Growth · Scale
Support: Advisory only
Advisory + execution
Engagement: Clarity · Traction · Conviction
3 mo · Clarity GTM Audit
6 mo · Traction GTM Audit + 1 Revenue Motion
12 mo · Conviction GTM Audit + 2 Revenue Motions + Forecast Model
3 mo

Clarity

Audit and sharpen the positioning, assets, and GTM system used to win customers, raise capital, and grow revenue.

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Best for

Teams that need a sharper story, stronger positioning, and clear next steps toward the next revenue or funding milestone.

Support

Review the current GTM system and coach the team through the highest-value refinements.

Includes advisory, asset rebuilds, specialist coordination, and implementation support to accelerate progress.

What's included

  • Founder and GTM team advisory
  • Website and messaging audit
  • Pitch deck and investor narrative
  • Sales, customer, and investor call feedback
  • Ideal customer, pricing, and packaging audit
  • CRM and revenue logic pressure test
  • GTM gaps and priority plan
  • 3-, 6-, and 12-month GTM roadmap
6 mo

Traction

Start with a GTM audit, then create demand and win one priority customer segment with sharper positioning, sales materials, CRM discipline, and customer proof.

Request SOW
Best for

Teams that know the opportunity and need focused execution around one customer segment before the next growth push or raise.

Support

Pressure-test the plan for the priority segment and coach the team toward an initial customer foothold.

Includes advisory, asset rebuilds, specialist coordination, and implementation support to accelerate pipeline, proof, and revenue.

What's included

  • Website, CRM, and content audit
  • Priority segment selection and pressure test
  • Positioning, narrative, and sales materials
  • Voice-of-customer assets
  • Inbound and outbound positioning
  • Prospect meetings and pain discovery
  • CRM and pipeline proof tracking
  • Pipeline and conversion reviews
12 mo

Conviction

Turn traction into a repeatable GTM system across multiple customer segments with the pipeline, forecasting, and team cadence to grow revenue and earn investor confidence.

Request SOW
Best for

Teams with traction that need repeatable growth, multiple revenue paths, and stronger customer and investor confidence.

Support

Pressure-test the GTM system, forecast, segment expansion, team plan, and investor narrative, then coach leadership toward repeatable growth.

Includes advisory, model buildout, CRM and pipeline architecture, asset rebuilds, specialist coordination, and implementation support.

What's included

  • GTM audit and operating priorities
  • Multi-segment GTM architecture
  • Pipeline, CRM, and revenue metrics
  • Forecast and budget model
  • Revenue motions and channel strategy
  • Sales, business development, and customer success process
  • Team hiring and resourcing plan
  • Investor narrative, metrics, and press strategy

GTM Capability Decoder

How does GTMSF help my startup get found?

GTMSF improves how customers, partners, investors, search engines, and AI systems discover and understand your company. Work can include search engine optimization (SEO), AI-search visibility often called AEO or GEO, website structure, category positioning, content strategy, public relations, and partner distribution. The goal is qualified discovery, not traffic for its own sake.

How does GTMSF help my startup create demand?

GTMSF turns positioning into reasons for the right buyers to act. Work can include ideal customer selection, messaging, content, campaigns, paid media, partnerships, outbound, and voice-of-customer research. The goal is measurable interest from a priority audience and clear evidence about which revenue motion deserves more investment.

How does GTMSF help my startup convert revenue?

GTMSF builds the system that turns interest into meetings, opportunities, and revenue. Work can include sales materials, prospecting, discovery, pricing, packaging, customer proof, CRM design, pipeline stages, follow-up, and conversion reviews. The goal is a repeatable path from demand to closed business.

How does GTMSF help my startup prove scale?

GTMSF connects revenue data to operating and investor decisions. Work can include forecasting, return on advertising spend (ROAS), revenue metrics, budget models, channel economics, hiring plans, investor narrative, board materials, and press strategy. The goal is credible proof that growth can repeat and support the next stage.

Benefits of GTMSF

Faster way to access senior GTM judgment, startup-ready execution, and investor-grade proof.

Get: Senior GTM judgment

Keep: Company equity

Get: Repeatable GTM system

Skip: Wasted motion

Get: Startup-ready execution

Skip: Agency drag